Amazon (NASDAQ: AMZN) is still ruling the e-commerce and cloud computing markets and delivering great Q3 2024 financials. Investors are keeping a close eye as the tech behemoth grows its AI efforts, cloud business, and retail supremacy. But is Amazon’s stock a strong buy in 2025? Let’s examine its recent earnings, growth prospects, and critical financial metrics.
This content is for informational purposes only and should not be considered financial advice. Always conduct your own research and consult a financial professional before making investment decisions:

Amazon’s Q3 2024 Financial Highlights
Amazon’s third-quarter earnings exceeded expectations, showcasing strong growth across all business segments:
- Total Revenue: $158.9 billion, up 11% year-over-year (YoY).
- North America Sales: $95.5 billion (+9% YoY).
- International Sales: $35.9 billion (+12% YoY).
- AWS (Amazon Web Services) Revenue: $27.5 billion (+19% YoY).
- Operating Income: $17.4 billion, up 56% YoY.
- Net Income: $15.3 billion (+55% YoY).
- Free Cash Flow: $47.7 billion, up 123% YoY.
These figures reflect Amazon’s ability to scale its operations while improving profitability, particularly in AWS and international markets.
Amazon Web Services (AWS): A Key Growth Driver
AWS stands for Amazon Web Services, and it is the cloud computing platform of Amazon, which provides everything from simple computing power and storage to networking, databases, AI, and security solutions. Currently, it is the leading cloud service provider in the world, alongside Microsoft Azure and Google Cloud
Amazon’s cloud computing division, AWS, remains a crucial growth engine:
- AWS Operating Income: $10.4 billion (+50% YoY).
- AWS Market Share: Continues to lead the cloud computing industry against Microsoft Azure and Google Cloud.
AWS’s expansion into AI, machine learning, and enterprise cloud solutions keeps Amazon well-positioned for sustained growth in a booming cloud market.
Retail and E-Commerce Performance
In Q3 2024, Amazon’s economic challenges included foreign exchange fluctuations, which contributed $0.2 billion unfavorably to revenues . Currency volatility still affects the profitability of international businesses. Further, inflation and higher interest rates have tightened consumers and businesses spending and operational costs, respectively, which Amazon has responded to by announcing cost-cutting measures and supply chain optimizations.
The regional labor market has also provided some challenges, as labor shortages and increased wages have affected fulfillment and logistics operations. In response to this, Amazon recruited 250,000 seasonal workers in the United States to cope with the booming demand. Moreover, regulatory and taxation risks are an ongoing threat since governmental policies, corporate tax changes, or any alterations in trading regulations may dent long-term profitability. Inventory risks and swings in demand continue to stress the improvement of supply chains, and therefore, fulfillment, delivery, and sortation will have to be optimized constantly at Amazon .
Amazon’s Retail Growth & AI Innovation
Despite economic challenges, Amazon’s e-commerce and retail business remains resilient:
- Prime Memberships: All-time high usage during Prime Big Deal Days, with members saving $1 billion on discounts.
- Amazon Pharmacy Expansion: Announced it would bring same-day delivery of prescriptions to almost half of the U.S. by 2025.
- Amazon remains a strong buy for long-term investors focused on growth in technology and e-commerce. With giant financials, a dominant cloud business, and rapid AI expansion, Amazon’s stock is well-positioned for sustained performance in 2024 and beyond.
- One of the key drivers of Amazon’s future growth is its AI-driven innovations, particularly in shopping assistants and generative AI capabilities, which are enhancing the customer experience. Features like Rufus, the AI-powered shopping assistant, and AI Shopping Guides simplify product research and improve customer engagement. Meanwhile, Amazon’s Project Amelia, an AI assistant for sellers, is boosting business insights and improving seller productivity. With these advancements, Amazon continues to strengthen its competitive edge in both retail and cloud computing, making it an attractive investment for those looking to capitalize on the future of AI, e-commerce, and cloud technology.
Amazon’s retail growth, bolstered by AI-driven shopping enhancements, signals continued dominance in the e-commerce space.
AI and Innovation:
Amazon is betting big on artificial intelligence (AI), with several key developments:
- AWS AI Upgrades: New AI models, including Anthropic’s Claude 3.5 Sonnet and Meta’s Llama 3.2.
- Project Amelia: An AI assistant for sellers to boost business insights.
- AI Shopping Guides: Simplifies product research for customers.
These innovations enhance Amazon’s competitive positioning in AI, e-commerce, and cloud computing.
Recent Developments at Amazon
Amazon has been actively evolving its services and operations to enhance customer experience and address environmental concerns. Here are some of the latest updates:
Expansion of Drone Deliveries in the UK
Amazon is preparing to launch its Prime Air drone delivery service in the UK, starting from a fulfillment center in Darlington. The drones are designed to deliver packages weighing up to 2.2 kg within 30 minutes. The service is pending approval from the Civil Aviation Authority and local planning permissions.
Conclusion of ‘Prime Try Before You Buy’ Program
As of January 31, 2025, Amazon has discontinued its “Prime Try Before You Buy” clothing program. This service allowed Prime members to try on clothing items before purchasing. The decision aligns with Amazon’s shift towards AI-powered features like virtual try-on and personalized size recommendations.
Environmental Initiative: Eliminating Plastic Air Pillows
In October 2024, Amazon announced the removal of plastic air pillows from its global fulfillment centers. This move is part of the company’s broader effort to reduce plastic waste and its environmental footprint.
Enhancements in Grocery Delivery Services
Amazon is experimenting with new grocery formats that integrate online and in-person shopping experiences. The company aims to create a unified delivery platform for Whole Foods and Amazon Fresh, offering a broader range of products and increased convenience for customers.
Final Verdict
Amazon remains a robust buy for the long-term investor focused on growth in tech and e-commerce. With these financials, Amazon stock is positioned to keep on performing well in 2024 and beyond
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